UPRIGHT KEYART | ART DIRECTION
I love that I get to make pictures for a living. This image more than most. It’s exciting to have an idea pop into your head… then a year later see it realised through the wonderful collaborations.
The idea was simple, the characters worlds had been turned upside down in the script. So visually they would be cast upside-down but but upright. I thought maybe handstands against a wall might work to shoot upside down hair. It turns out the safest way to shoot upside down hair is to rig the someone by their feet and hang them upside down of course. Silly Sally why didn’t you know that? Very glad to have an amazing production team who were able to make this happen.
Fortunately Mr Minchin also was onboard for this concept from the very beginning. Working through brainstorming rounds with Tim for promo and key art, the upside down upright idea was a tick from early on. I’m truly grateful that he and Milly were willing to hang upside down 3 meters off the floor. Dylan Fryer also did a fantastic job bringing the concept to life through many rounds of tweaks and approvals. Gratitude plus!
Concept & Art Direction - Sally-Anne Kerr
Key Art & Logo Design - Dylan Fryer
Photography - Ben King
Marketing Directors - Gina McGrath & Jodi Young (Acting)
Creative Directors - Mikki Katz & Tarryn Smit (Acting)
Production Manager - Janet Arida
BTS Shoot - Monique Bryson
